Ep. 26 The Storytelling Formula That Drives Donations: How Nonprofits Can Turn Video Into Revenue with Jason Ellinger

What separates a story that simply informs from one that actually drives action and donations? In this episode of Money to Give, Rick Peck goes behind the camera with Jason Ellinger, co-founder of Beard & Bowler, to uncover the storytelling framework that helps nonprofits turn emotional connection into measurable impact. From his early days covering breaking news to now producing high-performing fundraising videos, Jason shares how shifting from negative storytelling to purpose-driven narratives completely transformed his career and the results his clients achieve.

This conversation breaks down the exact structure behind effective storytelling, why most nonprofit videos fall short, and how organizations can create content that resonates with donors, staff, and stakeholders alike. Jason also reveals the biggest misconception nonprofits have about video, why storytelling requires more than just a camera, and how a single well-crafted video can generate exponential ROI long after an event ends. If you want your message to not just be heard but felt and acted on this episode delivers a powerful roadmap to making your story truly matter.



Contact Rick Peck:
Website: https://www.thephilanthropyguy.com
Email: [email protected]
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LinkedIn: Richard Peck

Contact Jason Ellinger:
Website: Video Production for Healthcare & Nonprofits | Beard & Bowler
LinkedIn: Jason Ellinger