Free-from market growth: Tooru CEO maps the next steps

Tooru PLC (AIM:TOO, FRA:73N) CEO Scott Livingston talked with Proactive's Stephen Gunnion about the company’s recent fundraising, growth strategy, and expansion across major UK retailers in the fast-growing free-from and wellness markets. The company successfully raised over £1 million through a placing, WRAP Retail Offer and debt conversion without offering a discount or warrants. Livingston said this “should give confidence that obviously we have support,” highlighting backing from major long-term institutional investors. The funds strengthen the parent company's balance sheet while enabling operating subsidiaries to accelerate growth. Pulsin is receiving additional firepower to support stock levels amid rising demand. The brand is refreshing its positioning, expanding international distribution efforts, and significantly increasing retail presence, including an acceleration in Co-op stores from 80 to 1,000 locations. Meanwhile, OAF has secured a listing with ASDA and is expanding distribution in Tesco. Juvela remains in a solid cash position following refinancing with Shawbrook. Looking ahead, Tooru is focused on expanding distribution points in major retailers and pursuing acquisitions within the free-from and wellness space. Livingston explained the company is targeting “main challenger brands that are on the shelf in snacking and nutrition or anything related to free from and wellness.” The strategy centres on maintaining a consistent consumer demographic while leveraging shared marketing and operational efficiencies. With new product launches in the pipeline and retail momentum building, Tooru is positioning itself for accelerated growth in 2026. For more interviews like this, visit Proactive’s YouTube channel, give this video a like, subscribe to the channel and enable notifications so you never miss future updates. #TooruPLC #ScottLivingston #FreeFrom #WellnessBrands #PlantBased #RetailExpansion #UKInvesting #SmallCapStocks #FoodInnovation #Pulsin #Juvela #OAF #ASDA #Tesco #Coop #GrowthStrategy #Fundraising #AIMStocks