Faye Pang from Xero

Faye Pang is the Canadian Country Manager at Xero.

Xero is a global small business platform with 3.95 million subscribers which includes a core accounting solution, payroll, workforce management, expenses and projects. Xero also has an extensive ecosystem of connected apps and connections to banks and other financial institutions helping small businesses access a range of solutions from within Xero’s open platform to help them run their business and manage their finances. Xero is a FIFA Women’s Football partner.

Faye is an LP in Women's Equity Lab. Canada’s first all-female early-stage investment fund fostering an environment to learn and invest while supporting the next generation of game-changing companies.

Takeaways

Joining Uber Eats Canada when it had 6 people and grew the team to 120+.

The realities of joining a fast-growing, demanding early-stage company.

Hiring practices, a sense of urgency, and a collaborative culture contribute to attracting and retaining high-quality talent.

Launching Uber Freight in Canada.

Joining Xero Canada and bringing lessons and learnings from Uber.

Selling to enterprise customers requires managing expectations, understanding complex decision-making processes, and coaching customers on evaluating new technology.

Women's Equity Lab provides a platform for female investors to support and empower female founders in the tech industry.

Chapters

00:00 Scaling Uber Eats Canada

02:23 Personal Growth and Transformation at Uber

08:09 Experience at Uber Freight

10:24 Transition to Xero

13:24 Role at Xero and Building the Team

16:26 Scaling from 1 to 10

21:00 Women's Equity Lab

35:26 Sales Team Structure at Xero

36:40 Canadian Tech Scene

39:49 Favorite Book

40:53 Excitement for the Future

41:51 Dealing with Hard Times

43:16 Message to Listeners