Eva Chan from Launch Pop

Eva Chan is the Co-Founder of Launch Pop.

Launch Pop is a venture studio working with founders to build eCommerce brands that dominate their category. Some notable companies built from their research, design and growth include - More Labs/Morning Recovery, Marlow, Liquid IV, IMMI and many more!

Takeaways

-Building an ecom venture studio.

-What does brand actually mean and how to build one for the modern buyer.

-GTM and launch strategy for ecom brands.

-Shift in ecom from huge valuations and rounds to margins and seeking sustainable growth.

-When should ecom brands look at an omnichannel strategy.

-Why CAC can be a trap for early-stage founders.

-Why basket sizes are growing and consumers are now comfortable making $1000+ purchases online.

-How founders should think about ecom apps.

Chapters

00:00 Eva's Journey in Design School

09:52 The Venture Studio Model

28:58 Balancing Data and Intuition

35:23 The Importance of Premium Brands

43:47 Final Message: Taking Things Lightly and Having Fun

Keywords

Eva Chan, LaunchPop, design school, Exact Media, e-commerce, product innovation, brand building, data-driven decision-making, community building, nurturing inner genius