Episode 228 — Discipline Over Flash: How Michael Garvey Built Coastal Fertilization While Wearing a Badge
About this episode
Michael Garvey isn’t a full-time entrepreneur — he’s a full-time New Jersey state trooper who built a serious lawn fertilization and weed control business on his days off. The Blue Collar Twins sit down with the founder of Coastal Fertilization to unpack how discipline, structure, and smart partnerships turned a side hustle into a tightly run operation serving nearly 900 customers.
Starting in 2017 with just 10 accounts, Michael leveraged mentorship, branding, and systems to scale Coastal without chasing discounts or cutting corners. He breaks down why professional trucks, visible yard signs, referrals, and geographic focus outperform flashy marketing — and how staying “middle of the road” on pricing attracts the right customers.
From delegation and route density to cash flow discipline, CRMs, and building a business that doesn’t rely on constant chaos, this episode is a masterclass in running a service company with intention.
🎧 A grounded, tactical conversation about building real momentum — one system, one route, and one disciplined decision at a time.
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