businessApr 23, 202546:23pending
EP238. 在全台人均所得最高的新竹市,零售業如何做大生意? ft.遠東巨城購物中心董事長、集團綜效暨零售規畫總部執行長李靜芳
About this episode
零售就是細節(Retail is Detail),充滿許多魔鬼,伴隨城市特色、生活型態和人口結構,會有許多變化。
近年大型購物中心的發展和進化,推動商場空間不斷結合新的創意和業態,提供消費者更好體驗,是業者彼此間沒有終點的競賽。
對新竹這座全台灣人均所得最高的城市經驗來看,什麼樣的做法最能嬴得消費者忠誠,並且借鑑到其他城市?
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