Ep. 27: Navigating the Promise of Programmatic Advertising
About this episode
In this episode of The Pub Way podcast, hosts Tina and Mike, welcome Jon Wallett (Seedtag’s VP of Sales East Coast) to explore the complexities of programmatic advertising.
They discuss the initial promises of one-to-one targeting and efficiency, the disconnect between these promises and the realities faced by marketers, and the challenges of audience targeting and transparency.
Interested in being a guest? Contact us: thepubwaypodcast.com/contact
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