E88. How I Made $3,600 In A Week Without Posting Once With Email Marketing

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Email marketing outsells social media 3 to 5 times over, and most beauty businesses are barely using it. In this episode I break down exactly how I get 28 to 45% of my list opening every email (the industry average is 12%) and how email made me $3,600 in one week while I was in Bali not posting a single thing.

What's inside:

• Why "I don't want to be spammy" is costing you sales, and the real reason people unsubscribe
• The 3 emails to send every single week: social proof, education, connection
• How to turn a client story into an email people actually want to open
• Me-centric vs you-centric content, and why community is the thing that sells
• Why your email list is business insurance if you ever lose your Instagram
• The lead magnet that got 90 downloads and booked out brow tattooing with zero discounts

If your booking system is collecting emails and you're doing nothing with them, this episode is your kick up the ass.

Want the exact email templates I use? They're inside Beauty Business School.

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

https://beautybusinessschool.com.au/beauty-business-foundations-2025/

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