E94. Bonus Episode - Post Beauty Expo Debrief

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This one was meant to be about optimising the client journey. It turned into a full debrief instead.

Kimberley is a week off the back of Beauty Expo, still tired, still processing, and she recorded this one exactly as it came out. What travelling every two to four weeks for a year actually costs. Why she was nervous going into Sydney again, and what made this year completely different. The students who walked into expo, got overwhelmed and went home.

Then it turns into something else. A woman walked up to her at the Circadia awards and said she joined Beauty Business School four weeks ago, binged the content, put her prices up, moved into a new clinic and is now booked four weeks in advance.

Kimberley pulls up the number she says most coaches will never show you. The industry average completion rate for an online course sits at 12 to 15%. Beauty Business School sits at 31%. She talks through what that number does to her head, why she ties her worth to it, and what the students who finish have actually gone on to do.

If you have ever paid for an event and left feeling worse than when you arrived or bought a course that is still sitting in your logins, this is the one.

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

https://beautybusinessschool.com.au/beauty-business-foundations-2025/

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