E85: Audio Strategy

A third of all Alexa requests are about sport. But who’s answering them?

Today’s podcast is about audio strategy for sports rights holders, we’re going to ask what does that mean, why has it become a thing and what are the creative and commercial opportunities and challenges that exist today and how those are quickly evolving, powered by advances in streaming technology and the move towards voice activated search led by among others Google and Amazon.

To do this we’ve sought the advice of three experts in this field. The first person we talk to is Sophie Hind, managing director of Voiceworks, a company that specialises in technology, search and content solutions for the rapidly-growing digital assistant marketplace. Next up is Jim Salveson who is head of Sport Social, an award winning radio presenter, writer and producer.

This part of the conversation is about content and creative: what are the production considerations for sports rights holders in the shift to audio engagement? And then the third bit of the jigsaw is a chat with Rob Gevertz of First Five Yards digital sport consultants, about the commercial opportunities that underpin sport’s engagement with its fans via audio and voice search.

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