E83. How To Launch A Premium Service Without Slashing The Price

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Want to sell more expensive services without slashing the price to get bookings?

If you've got a $500+ package sitting on your price list that nobody's booking, the price isn't the problem. The launch is.

High ticket services convert slower than a $60 brow dye. That's normal. The mistake is launching it the same way you'd launch a flash sale, then deciding it doesn't work for your business.

In this episode, Kimberley breaks down:

• Why high ticket packages need a longer runway before they sell
• The self belief check before you put a price on anything
• How to seed a new service for weeks before launch so clients are already asking about it
• Early bird bonuses that build demand without discounting
• What to say when a client goes quiet on price

If you've got a premium package, a series treatment or an in-house course you've been too scared to put a number on... buckle up babe!!

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

https://beautybusinessschool.com.au/beauty-business-foundations-2025/

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