E81. Before You Run That Giveaway, Listen to This

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Everyone's got an opinion on giveaways. Half the industry says they attract the wrong clients and don't convert. The other half keeps doing them anyway and wondering why nothing sticks.

In this episode, Kimberley cuts through the noise and breaks down exactly why most giveaways fail. Spoiler: it's not the giveaway. It's the lack of strategy around it.

Covered in this episode:

• Why visibility, not bookings, should be your actual goal
• How to design a giveaway that filters in your ideal client and naturally filters out everyone else
• Choosing collaboration partners who actually share your audience
• What a real follow-up plan looks like, including how to convert people who didn't win
• Building a retention plan so new clients from the giveaway actually stick around

Whether you've done a giveaway before and felt like it went nowhere, or you've been too scared to try one, this episode gives you the full picture so you can do it right.

Retention Ebook:

https://beautybusinessschool.com.au/ebook-rebooking/

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

https://beautybusinessschool.com.au/beauty-business-foundations-2025/

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