E77. Keeping Clients Long Term In Your Salon

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If you are always looking for clients.. You have a retention problem.

It costs five to seven times more to find a new client than to keep the one already sitting in your chair. And if you're aiming for a 70% rebooking rate, you're losing two thirds of your clients within three months. The maths doesn't lie.

In this episode, Kimberly gets real about what's actually keeping beauty business owners on the hamster wheel and it's not the economy, it's not the algorithm, it's not the slow season. 

It's the fact that most salons are not building the kind of experience that makes a client genuinely unable to imagine going anywhere else.

This one is practical, honest and a little bit feral recorded live from the caravan with a dog, a cat and zero apologies.

If your books aren't as full as you need them to be, start here.

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

https://beautybusinessschool.com.au/beauty-business-foundations-2025/

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