E73: All Models Are Wrong #2 Mark Oliver

Mark Oliver was the BBC’s first head of strategy before creating Oliver and Ohlbaum Associates, one of the leading sport and entertainment strategy boutiques helping investors, media owners, tech companies, policy makers and sports bodies understand and respond to the emerging digital revolution.

Mark has advised on every Premier League rights negotiation since 1995 and the agency’s clients include CVC, Google, Serie A, Formula E, Spotfiy and the BBC among others.

Our conversation is framed by two pieces Mark wrote for Sportcal, which I thought best articulated the challenge sport now faces. The first was written in 2018 and describes the first and second wave of disruption hitting the sports sector. The second, written a few weeks ago, looks at how the current covid shutdown will accelerate this process. Here are the links to the Sportcal articles:

https://www.sportcal.com/Insight/opinion/118138

https://www.sportcal.com/Insight/Opinion/131327

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