E68: Brand purpose and the Special Olympics

Today’s guest is Michelle Carney, CEO of Special Olympics GB, a non-profit organisation and the largest provider of year-round sports coaching and competition for children and adults with intellectual disabilities.The organisation has more than 120 all ability, inclusive sports clubs covering 28 sports, providing approximately 27,000 regular hour-long sporting sessions per year.  This is delivered by around 4,000 volunteers who support more than 10,000 athletes with intellectual disabilities.I talk to Michelle about how the Special Olympics is funded, the major event schedule and inevitably the impact of the current shutdown on the critical work done by the organisation around the world. I'm interested in how the Special Olympics is viewed by commercial partners, that line between commercial sponsorship and corporate philanthropy and the growing role of brand purpose in marketing decision making.

https://www.specialolympicsgb.org.uk/

 

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