
E50: How A Concrete Worker Built A Million Dollar Tech Company Without Knowing How To Code
About this episode
From pouring concrete with his brothers to building game-changing construction tech - Daniel Ouliaris' story is a masterclass in resilience and reinvention.
Starting with just a $30K loan from mom and a Barina with screens hanging out the window, Daniel and his brothers scaled their Melbourne concreting business to $15M/year with 130 employees. But when COVID hit, everything changed.
In this raw and honest conversation, Daniel reveals:
- How getting constantly screwed by builders inspired a tech solution
- The brutal reality of laying off 110 workers in 3 weeks
- His battle with depression and the surprising way his best mate helped him recover
- Why they chose to pay every subcontractor even when they could have walked away
- How their construction software saved one client $180K in a single dispute
- Behind-the-scenes look at raising $1M for a tech startup
- The actual costs and challenges of building software as a tradie
Whether you're a tradie tired of getting squeezed by builders, an entrepreneur facing tough times, or someone interested in the construction-tech revolution, this episode delivers powerful insights about business, mental health, and turning industry pain into opportunity.
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