E42: Seb Carmichael Brown - Hashtag United

Seb Carmichael Brown was early to the whole ‘KSI YouTube influencers in to real sport‘ thing, first as the commercial guy for his brother Spencer FC’s empire, and then via Hashtag Utd, which they created together. Now Seb is a golf influencer in his own right, with 106k followers and a gig as a pundit in mainstream media. How did he do that? Is it as easy as he makes it look? And what’s it like when a team of YouTubers run out against a hungover and angry Essex pub team on a Sunday morning?We interview him in Sean’s kitchen on a cold day in January just before we head off to Paris for Global Sports Week for the first ever Unofficial Partner Live.See you on the other side.

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner

We publish two podcasts each week, on Tuesday and Friday. 

These are deep conversations with smart people from inside and outside sport. 

Our entire back catalogue of 500 sports business conversations are available free of charge here. 

Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify and every podcast app. 

If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series and live events, you can reach us via the website.