E186: Betting technology

It’s become fashionable to use the term Gold Rush to describe the North American betting market. In 2018 the US Supreme Court overturned a federal bill banning gambling, which effectively signalled a shift that turned sports betting from an unregulated market to a regulated one. 

Estimates as to the size of the sports betting marketplace vary wildly. But all agree that it’s growing quickly, and that media technology is going to play a major role. 

Today’s podcast looks at the role broadcast technology is playing to make betting easier and more accessible to sports fans. 

Our guests are Miheer Walavalkar, Co-founder and CEO of broadcast technology company LiveLike and Brian Josephs, Vice President of Digital Sport at Sportradar US, a leading global provider of sports data, betting and entertainment products. 

Together, LiveLike and Sportradar have launched emBET, that integrates live betting content and data into sports broadcast OTT streams in real time. 

We talk about what this means for all concerned, from the sports leagues and event rights holders through to TV companies and of course, sports fans. 

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