About this episode
It's something rarely talked about, but your brand name and logo does have an impact on the future of your business.
Fun fact, Steve Jobs paid the renown designer Paul Rand, $100k to create the logo for NeXT, Inc.
Now, I'm not saying you need to drop a large % of your startup capital on your logo, especially in the freelance-art world we live in today.
However, it is important that you get the basics right because a bad name and/or logo, can be a ball and chain for a new farm-to-fork startup...
In this episode, Blaine and I share past stories of old logos we've since moved on from, and how to make that transition if your business could use a rebrand.
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