About this episode
Ryan MacKay is the owner of Lilac Hedge Farms. Their primary sales outlet is DTC eCommerce, but they also operate a 7-figure agri-tourism enterprise consisting of:
- A cozy farm store & ice cream bar.
- A full-service kitchen & stage for live music.
- Multiple Air BNB rentals.
- A giant inflatable jump pad for the kids.
- And of course, they host farm tours & all kinds of community events.
While this is a lot to manage, there's a reason Ryan has been able to scale his eCommerce business with a hyper-regional customer base.
Even as they expand to serve customers states away, the on-farm activity will still build trust & authenticity for the consumers who will never visit.
Why? Because these experiences are something Omaha Steaks and ButcherBox could never recreate.
Feel like you're in a good market for agri-tourism? You won't want to miss this episode with Ryan.
Learn more about Lilac Hedge Farms at – https://lilachedgefarm.com/
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