Diving inside the black box with Matt Genovese

Matt Genovese Founder and CEO of Planorama Design shares how he -

• Started learning programming as a kid on 8-bit computers
• Founding Planorama Design, software experiments
• Impact of dinner table conversations around trigonometry, tinkering and electronics projects
• Need to know “why”, diving inside the black box, having the freedom to take things apart to learn
• Working at Motorola, from fabrication to production, moving into functional design and verification for SoC for Power PC based RISC processors
• Points of view on the cost of releasing bugs
• Bringing design into software engineering, getting requirements right to build the right product
• Focus on delivering hi-fidelity requirements for software engineers to do a great job, reduce time to deliver a quality product

Matt Genovese is the founder and CEO of Planorama Design, bringing over 25 years of career experience in high-tech, spanning semiconductors, hardware, IoT, IT, and software product development. He has a strong track record of planning, launching, and shipping products that work. Matt’s company, Planorama Design, is a software user experience design professional services company, designing complex, technical software that is simple and intuitive to use. Staffed with seasoned engineers and user experience (UX) designers, the company is headquartered in Austin, Texas, USA.

Matt earned a B.S. in Computer Engineering from the Rochester Institute of Technology and an M.S. in Electrical Engineering from The University of Texas at Austin. He began his career at Motorola-Freescale Semiconductor in product & test engineering and moved into design verification of RISC processors and SoCs. Matt has also held product leadership roles for complex and technical software development. As a result of his deep professional experience, Matt strives to “get it right the first time” starting with the software application’s user experience design, down to the hardware at the bottom of the stack. Planorama helps drive product development processes that create products that work out of the gate.

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