About this episode
What is the goal of the first meaningful conversation with a prospect? I often ask this question and the answer I hear the most is – I need to educate them on my products, my company and myself. Really? That's the goal? I say there are other topics more important to discuss.
Stick around, take some notes and be open minded, as Bill and I investigate - Educate Them on What? and other delectable delicacies on episode 646 of the Winning at Selling Podcast.
Get every episode summarized
Each time WINNING AT SELLING publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from WINNING AT SELLING
#715 - The Identity Problem: Why Talented People Underperform in Sales - 9/4/202...
WINNING AT SELLING
#714 - The Decision Collision - 8/28/2026
WINNING AT SELLING
#713 - Guest: Erik Therwanger - The Ponder Principle - 8/21/2026
WINNING AT SELLING
#712 - The Power of the Plan - 8/14/2026
WINNING AT SELLING