About this episode
Wharton's Barbara Kahn and Dr. Americus Reed speak with Connor Blakley, the founder of Youth Logic about the founding of the company, reaching Gen Z with marketing, what brands are getting wrong about marketing to Gen Z, and more.
Hosted on Acast. See acast.com/privacy for more information.
Get every episode summarized
Each time Wharton Marketing Matters publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Wharton Marketing Matters
How the NFL Is Winning a New Generation of Fans
Wharton Marketing Matters
Sep 10, 202632:16pending
Archer Roose Wines Is Making Canned Wine Mainstream
Wharton Marketing Matters
Aug 27, 202626:52pending
How Fast-Casual Brands Build Loyalty
Wharton Marketing Matters
Aug 13, 202630:40pending
Marketing Baby Tech to Modern Parents
Wharton Marketing Matters
Jul 30, 202630:53pending