
About this episode
We’re thrilled to welcome back TJ Hathorne from Tempur-Sealy — aka the Closer Extraordinaire — to break down what it really takes to close the sale and help more guests say YES.
Here are a few highlights:
- 🧠 The #1 reason most salespeople don’t close (and how to fix it)
- 💬 Magic language like: “Is this the bed you can see yourself sleeping on?”
- 🔑 The art of the trial close and how to get the little “yeses” before the big one
- 🎯 When and how to ask the right closing question (and when to SHUT UP)
- 🐶 His legendary “puppy dog” close: “I'm sorry I failed you…” 😳
- 🛠️ Practical techniques for handling price, one-leggers, and objections
💬 Whether you’re new to the floor or a seasoned pro, TJ delivers a masterclass in confidence, purpose, and language that SELLS.
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