Chatbot Marketing to Decrease Complaints & Improve Product
About this episode
Discover the best practices for chatbot marketing and automation and the Modern Support Journey philosophy.
Rapid scale can make it tough for an app publisher to keep up with user support.
Without automation, you need to choose between overloading your support agents with an influx of tickets or hiring new support agents.
With the former, this influx can lead to long wat times, poor customer satisfaction, and burnt-out agents
On the other hand, hiring additional support agents can be expensive and you’ll also have to hope that the user count stays high enough to be able to avoid layoffs down the road.
With automation, however, you can have the best of all the worlds.
A well-thought-out automation strategy can help your users to self-serve and quickly resolve their own issues for cents on the dollar, allowing your agents to focus their time on more complex challenges and on your VIP users.
Looking at the big picture, automation not only saves you money but also...
- Improves retention rates
- Speeds up time to resolution
- Decreases complaints and bad reviews in the app stores due to a poor customer support experience or long wait times
- Can increase CSAT scores
Helpshift Feedback+
https://www.helpshift.com/products/feedback-sdk/
Connect with Samantha: https://www.linkedin.com/in/samantha-pang/
Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training
SPONSORS
Helpshift offers the easiest way to collect user feedback, report bugs, and more without users ever having to leave your app. You can even have a customizable Help Center and unlimited FAQs.
Get Started for FREE: https://www.helpshift.com/appmasters/
Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.
***************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters
***************
Get every episode summarized
Each time App Marketing by App Masters publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from App Marketing by App Masters
Paywall Strategy: How 2 Paywalls Tripled Trial Starts
App Marketing by App Masters
How He Built an $800K ARR App Using Simple Strategies
App Marketing by App Masters
Do This Before Running ANY Paid Social Media Marketing
App Marketing by App Masters
B2B Strategies for a B2C App
App Marketing by App Masters