
Burning It Down to Build Something New & You with Joni Cesario
About this episode
There are seasons when life invites you into a deeper version of yourself, usually through discomfort, loss, or the unraveling of what once made sense.
In this episode, I sit down with my friend Joni Cesario, someone whose past few months have been marked by bold decisions, closed doors, and a vision so big she had to burn down almost everything that wasn’t supporting it. What she shares is not polished. It’s not tied up with a bow. It’s the real, in-process story of walking away from a business, releasing relationships, grieving identity, and choosing to trust the unknown anyway.
Inside the episode, we explore:
- What happens internally when you let go of a business, a relationship, and an identity all at once.
- How grief shows up during big transitions and why it’s actually a sign of expansion.
- What it looks like to build a long-term vision from a place of embodiment, not urgency.
- The early whisper of an emotionally adaptive AI tool she’s creating—born directly from her lived experience.
Sometimes the bravest thing we can do is create space before we know what will fill it.
Resources:
Connect with Joni- IG @withjoni
Join our Weekly Email Insider!
Connect on Instagram – @cat.roten
Prefer Video?- Checkout our Youtube channel.
Get every episode summarized
Each time Imperfectly Impactful with Cat Roten publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Imperfectly Impactful with Cat Roten

Overcommitted or Expanding? How to Actually Tell the Difference
Imperfectly Impactful with Cat Roten

From Integrator to Visionary: Reflections from Soul x Strategy
Imperfectly Impactful with Cat Roten

Branding, Innovation, & Personal Planning with Amanda Key
Imperfectly Impactful with Cat Roten

Identity, Boundaries, and Becoming Who You’re Meant to Be with Priya Patel
Imperfectly Impactful with Cat Roten