About this episode
John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with fitness entrepreneur, Matt Wilber (https://mattwilberofficial.com/), about how he scaled to 10 locations, including four that bring in over $1M each.
Show notes:
(1:42) Introducing Matt Wilber & his start in the gym business
(10:21) Opening his first location and hiring his first coach
(12:42) Scaling to four locations using challenges
(15:22) The cost of opening multi-location
(16:43) Packaging & pricing bootcamp classes
(18:23) What Matt did to stand out from other gyms
(25:54) Hiring key players to your business
(34:24) Who is coaching the coaches?
(39:30) Scaling to 10 locations at the worst time possible
(46:00) Transitioning from a large to small group training model
(50:36) Packaging, pricing, and marketing a new model
(55:15) Matt's internal upselling process
(56:43) The challenges of switching business models
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