
Breaking Through A Competitive App Category
About this episode
In this podcast, you will discover how Jack has been able to break through the competitive mindfulness space.
We’re joined by Jack Shukman, Co-Founder of The Way, a meditation app developed in collaboration with his Zen master uncle. Jack’s remarkable journey spans a transition from corporate life — having worked at Credit Suisse and Boston Consulting Group — to entrepreneurship, where he’s redefined mindfulness in the digital age.
With a deep understanding of digital product design and scaling for global brands, Jack offers a fresh perspective on app growth and design innovation.
In this episode, Jack will delve into meditation app trends, community-led growth, and breaking UX conventions.
👉 You’ll learn:
- Emerging trends and challenges in the meditation app market
- Growth strategies: product-led, community-led, organic vs. paid
- How breaking UX rules create meaningful user experiences
Learn More:
https://apps.apple.com/us/app/the-way-meditation-path/id6459996442
https://www.linkedin.com/in/jack-shukman-71b7b060/
Book a consultation call: https://calendly.com/appmasters-alok/30min
Work with us to grow your apps faster & cheaper: http://www.appmasters.com/
Get training, coaching, and community: https://appmastersacademy.com/
*********************************************
SPONSORS
Looking to sell your app outside the app stores on the web? Use Paddle to manage your payments and reduce churn. No hefty app store fees and more money in your pocket.
Check them out at Paddle.com
*********************************************
Follow us:
YouTube: AppMasters.com/YouTube
Instagram: @App Masters
Twitter: @App Masters
TikTok: @stevepyoung
Facebook: App Masters
*********************************************
Get every episode summarized
Each time App Marketing by App Masters publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from App Marketing by App Masters

Do This Before Running ANY Paid Social Media Marketing
App Marketing by App Masters

B2B Strategies for a B2C App
App Marketing by App Masters

Best ASO Tools: Which One Has the Most Accurate Data?
App Marketing by App Masters

This Dev Made $5K MRR Look Easy (Copy This ASO-First Strategy)
App Marketing by App Masters