Behrouz Hariri from Smart Nora

Behrouz Hariri is the CEO of Smart Nora.

Smart Nora is on a mission to help 3 billion people worldwide breathe, sleep, and live better.

Takeaways

• Working at Jet Cooper and IDEO.
• The idea for Smart Nora came from a personal problem and evolved into a product that solves a common sleep issue.
• How they ran a successful Kickstarter campaign.
• Future of the sleep industry.
• Balancing utility and aesthetics for hardware.
• Gathering and implementing customer feedback into a hardware product.
• Manufacturing process and how to do it well.
• Basics of sleep.

Chapters

00:00 Experiences in Product Design and Innovation

05:06 Solving a Common Sleep Issue

07:49 Acquiring Customers and Building a Supportive Community

13:12 The Future of the Sleep Industry

16:47 Balancing Utility and Aesthetics

19:40 Continuous Improvement: Listening to Customer Feedback

22:24 The Basics of Sleep: Sleep Time Regularity and Sleep Hygiene

26:07 Physical Wellness for Founders: Navigating Challenges and Prioritizing Self-Care

Keywords

work experience, Jet Cooper, IDEO, Smart Nora, sleep industry, manufacturing, brand building, direct-to-consumer, product design, common sense, customer feedback