Ask Us ANYTHING!! INSTANT Performance Boost Secrets! 😳 Dating Advice?😳 | Ep. 478

0:00Welcome to do this not that the podcast from markers we share quick tips things you could do right now and then we add a little bit of chaos at the end of every episode we also keep it short like this intro let's check it out we are back for ask us anything from the do this not that podcast is our short episode we're all week long we get in work questions we get in ridiculous questions we try to tackle one of each was submitted questions really easy just go to j schwettleson.com there's a button that says podcast another one says ask us anything that's where we get the question so before we get to the ridiculous question let's do the work question we got a question from Jordan from Little Rock Arkansas what up Arkansas Jordan what do you got Jay we tried putting the top 10 things to know about our industry as a blog post title and ours are a subject line and it did okay not great I thought numbers do really well when you included in all of your marketing what did we do wrong

1:04okay great topic and I have a lot of new data to share in this I'm very excited numbers a lot of you in tune out like numbers what are you about to talk about but this works for business marketers consumer marketers nonprofit marketers and these little things I'm about to tell you about how to use numbers are gonna blow your mind so world data research with my research group from my agency what we do you know thousands of different marketing domains we're always looking at stuff so that's where this data comes from so for example we talk about numbers and I'm gonna talk about all sorts different ways to use them but let's say I was trying to get you to subscribe to a newsletter and one landing page said hey subscribe to our newsletter another landing page the B version of that landing page instead of saying subscribe to our newsletter it said join 57,542 other leaders that are reading this amazing newsletter which one would you be more likely to respond to the one that said 57,492 other leaders because it's

2:04very very very specific when you are weirdly specific in anything that you are doing in any of the marketing that you are doing it does incredibly well so to give you an idea let's say you are promoting a newsletter you can put on that landing page or you could put in the email or on the social post join 12,847 other marketers who are reading this or let's say you have a product okay join 9,113 other people that are enjoying these socks you whatever it is that you are promoting a newsletter a webinar a content piece a consumer product the number of donors that are donating to something when you are weirdly specific okay believe it or not specific numbers versus generic numbers like 9,122 versus 10,000 even though 10,000 is higher specific numbers increase engagement by over 15% versus generic numbers generic numbers make it feel like it's not real now a lot of times when

3:09you think about numbers we're using them at the start of our hook right we're using them as a listicle of some the kind the 11 ways this failed the nine outfits that made people look the 13 tests that actually worked the seven things all HR leaders need to know here's the secret sauce thing that you always need to know whatever it is you're promoting that listicle that thing what people downloaded that sale right anything whatever it is and you're starting it out that blog post you're starting out you should start with a number that subject line you're starting it out with a number that podcast title you're starting out with a number but do not allow that number to end in a zero or a five it can't be the number 10 it can't be the number 25 number like nine 11 that is what you're looking for seven four anything it doesn't end in a zero or five believe it or not we consider those round numbers zero or five non-round numbers at the

4:09start of a subject line a blog post a podcast title any content piece actually increase engagement over 22% versus those that are zero or five I know this is crazy and ridiculous and all this nonsense but it actually works the other one is this actual real psychological thing called the pratfall effect okay the pratfall effect is like a legit psychology term and what it is it's all about is that when there are some numbers that show flaws they're more believable than perfect numbers what do I mean by this why I say the pratfall effect all right if you are going and you're looking at you're going to order you're going to order some in Uber Eats okay you're looking at a restaurant review or Google review right you're looking at a Google review for the plumbing company that you want to hire for your house if you go on there and you see it as a 5.0 rating okay or if

5:10that same company had a 4.8 rating believe it or not the one with the 4.8 rating versus the 5.0 rating will actually do better will actually get more business more calls it is more believable when you are not perfect a lot of people get nervous like for example my podcast right if you go on apple and this is not being a flex or whatever I have a 4.9 rating out of 5 on my podcast reviews you probably going to give it a one now we'll go down to 4.7 I whatever but I have a 4.9 rating okay for a while I had a 5.0 rating and it went down to 4.9 and oddly okay weirdly we actually got more sponsors interested in in sponsoring the podcast when when down to 4.9 it is more I didn't nothing to do with it I just got some bad reviews ironically but it is more believable everybody can't love what you're doing okay so actually having reviews and highlighting them that are not

6:13perfect does really really really well it's so odd how that works the other one that people sleep on is negative numbers loss framing actually crushes it and I'll tell you exactly what I mean but here's the stat negative numbers for example in your subject lines and your blog post titles and in your sale titles will actually lead to about a 10% boost in engagement so imagine you saw a subject line that says something like this down 17% dot dot dot until we fix this or lost 22% of clicks overnight it's almost like I feel bad saying it this way it's almost like rubber necking when you're on the highway and you see an accident you know anything bad to happen but everyone slows down that's why traffic occurs because everybody's looking at it like oh what happened that's not good right when you see negative numbers and it's framed as a negative way in that podcast title in that subject line in that whatever it gets us to do that millisecond pause and it works it's really strange the other one that is the weirdest one that we're testing right now a lot of

7:19which is the strangest thing in the world is using things like like 3.5 subject line tricks like in the subject line as a subject line we're doing that in our marketing right or 4.8 things you should know it is ridiculous it makes no sense what do you mean 4.8 things I should know 3.5 subject lines tricks to try it makes no sense but it gets the person to pause and we're still testing through this but we're actually seeing it lift open rates a lot on a lot of the email marketing that we're doing so I'm not advocating for doing this whole decimal thing yet but it is pretty wild all right before we get into the ridiculous question I want to let you know that this podcast is sponsored by a company called knack KNAK listen we have all spent a zillion hours designing email campaigns and landing pages and we're trying to find the person our company that knows how to code stuff and they're busy they're out to lunch they're out sick oh no our emails are going to take three more weeks to get done it takes forever so my company switched over this in knack's platform

8:24their platform is you don't need to know how to code anything you could design all your emails your landing pages they have this collaboration tool they now this AI thing you could even just talk to it and say what you want your email to look like and knack spits it out some of the biggest brands on the planet use knack I am telling you it is radically changed how fast we can get our emails done what they look like it is incredible if you don't know knack go to knak.com slash demo that's knack.com slash demo I love what they're doing all right let's get into the ridiculous question so over time I don't know why people submit dating advice questions but on the form on my website nj shawls.com we get a lot of people submitting questions that they want me to answer about dating advice first off I know I'm going to answer them right now we have a series of them we group them together I have not read them so I'm going to read them for the first time now my team grab them together but I will tell you you should not listen to me about dating advice because first

9:27of all I'm an old nerd second of all I've been married I've the greatest marriage my wife is the greatest human being of all time a matter of 22 years I don't know anything about dating and my teenage kids that are 18 and well not and 20 not teenage when they're talking about dating I don't know what they're talking about I'm clueless but I will give you my advice because here we are but take it with a grain of salt because I don't know what I'm talking about all right here are the questions or that have come in over the last few weeks about dating j if he still likes his exes photos on social media is that normal or am I supposed to pretend I don't notice that okay that's not normal first of all I think that's very bad sign I don't even think I mean maybe they can still be connected but I don't think the person should be your ex should be viewing their stories in my opinion I definitely don't think they should be liking their posts because they're liking the person's supposed that's it that is a massive red flag anything other than that you

10:28get out of that bad situation that's my take on that okay next j if she never asked me anything about myself is that just how she is or is that the whole answer I don't really know what that means but if she doesn't ask you anything about yourself then that sucks that's not a relationship it's not going to get a lot better and even if you say to her hey you don't ever ask me anything about myself she'll do it for a little bit but then she'll go back to the way that she is a narcissist and get out of that that person seems like a loser that's my opinion okay Jay if they cancel and then I see them out somewhere else is that really a deal breaker a billion percent what type of question is that you're telling me if you have a date with somebody and they oh sorry I can't go and then you go out and you see them at the bar with their friends guess what they would rather be doing that than be with you it's the instant deal breaker if it was me I would go up to the person and say hey you clown hey you loser hey you tool you blew me off to be here

11:34guess what we're never going to do again we're never hanging out again later smell you later that's what I think anyway last one Jay if he disappears for a day or two and then comes back like nothing happened what am I supposed to do with that you're supposed to be with how were you are we dating are we together like hello this ain't it you know it's not like you let's give somebody the heads up right hey I'm going to go and hike this mountain they're not going to sell service but in the world that we live in now constant communication and I don't like these games oh they're not going to talk for two days because they're trying to seem like they're not that into it screw that I think that's weird I don't like it all right listen two things I want to work with you go to j swaddleson calm is a form there we should work together I have an agency I do demand Jen I do database growth I do all this stuff I do a lot of brand partnerships I want to promote your brand just go there is a partner form on the top right click it leave this thing a review leave a comment that's how

12:34it circulates you are awesome submit your questions and be cool later wait the party is not over go to j swaddleson dot com because I want to do stuff with you I want a partner with you when you click on the button partner with j you let me know what you got going on work with my agency work with me directly get access to all of my free resources at j swaddleson dot com and I got a book coming out this April it's called stupider people have done it and all of the net proceeds are going to the v foundation for cancer research go on amazon by stupider people have done it that way you can help kick cancers but with me and if this podcast wasn't the worst podcast you've ever listened to it might have been leave it review follow the show you are awesome go out there and crush it