Are You Marketing or Actually Selling? with Kate Toon

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In this episode of Marketing Espresso, I’m joined by Kate Toon to talk about sales, marketing, AI, trust and why human relationships still matter more than ever.

Kate has built businesses through SEO, content, community and relationship marketing rather than relying heavily on paid advertising. We talk about why that approach feels increasingly relevant in a market where people are more cautious, more sceptical and increasingly tired of automated marketing.

A big part of our conversation is the difference between marketing and sales.

Marketing gets you noticed and helps generate leads. Sales is what happens when you actually start having conversations, answering questions, addressing concerns and asking someone to buy.

We also discuss why so many businesses focus heavily on top-of-funnel activity while neglecting existing customers, referrals and genuine relationship building.

Key Takeaways

Good marketing creates visibility, but you still need to actually sell.

Relationships, trust and referrals can be more powerful than constantly chasing new audiences.

AI can support your business, but automating every human interaction can damage the relationship you’re trying to build.

Your messaging needs to focus on what your customer actually wants, not simply how good you are.

Action to Take

Contact five recent clients you genuinely enjoyed working with and ask whether they know someone else who could benefit from what you do.

Sometimes your next customer is much closer than you think.

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If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
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3. Book me as a speaker or advisor for your organisation
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This podcast has been produced and edited by Snappystreet Creative