About this episode
We all have different goals and priorities. Measured on different benchmarks. Fueled by different motivations. Have you ever met someone and wondered what their motivation is for doing what they do? What's in it for them? We present our solutions to prospects with a WIIFM approach, but how about when someone is selling to us.
Let's flip the script as Bill, and I investigate, Who are They Working For?- on episode 610 of the Winning at Selling Podcast.
Get every episode summarized
Each time WINNING AT SELLING publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from WINNING AT SELLING
#715 - The Identity Problem: Why Talented People Underperform in Sales - 9/4/202...
WINNING AT SELLING
#714 - The Decision Collision - 8/28/2026
WINNING AT SELLING
#713 - Guest: Erik Therwanger - The Ponder Principle - 8/21/2026
WINNING AT SELLING
#712 - The Power of the Plan - 8/14/2026
WINNING AT SELLING