Album 2 Track 16 – Boost Mobile- RockCorps Special Edition with Stephen Greene, Chris Robinson and DC (yes as a guest)! Bringing the band back together…. Stephen and Chris are Co-Founders of RockCorps which is a pro-social marketing and entertainment company. Stephen has continued at RockCorps now serving as CEO. Chris is now one of the most highly sought after Directors in entertainment directing the feature film ATL, the award winning mini-series, WuTang: An American Saga, The New Edition Story, numerous music videos for artists such as Jay Z, Usher, Alicia Keys, Eminem and numerous commercials for brands such as Budweiser, Apple, Coca-Cola, Verizon and more. He is also set to direct Shooting Stars, a story about Lebron James’ formative years in Akron.

SPECIAL COVID-19 VIRUS EPISODE Brands, Beats & Bytes Community, first our hearts go out to all of those who are suffering from this crisis. Thoughts and prayers to all. Amazing time in humanity. Second, at the behest of Jonathan Trimble of the London agency And Rising (thanks for the show idea and nudge Trimble), this is an entirely different podcast. When DC was leading marketing for Boost Mobile in 2005, he and his team co-developed and the entire company aided in executing an incredibly unique program focused on three C’s (Consumer, Community and Commerce). There is a buzz word for this today and it is called Acts not Ads. We prefer Acts AND Ads. In this track, we share the backdrop of this program and how it came to life. Most importantly, we evolve our conversation to what this means with the current Covid-19 global pandemic. Now more than ever, we firmly believe brands need to develop and execute marketing programs that are genuinely helping those three C’s: • Consumers (or Customers) • Community • Commerce (if done right, it will drive commerce too) #boostmobile #marketing #branding #rockcorps #chrisrobinson #stephengreene #actsnotads #actsandads