AI Is Creating a Generation of Fake Experts

0:00With so many people making AI videos and copy and paste content Are we about to see a mass return of experts We're about to see a mass return of experts because you can be whoever you want to be with AI Which I mean, but isn't yo brother bin X have you seen this content? I Have seen his content. Oh my gosh. He's the goat his stuff is so It's not the traditional like whatever people are trending. He'll take a Classic something like I don't know I don't know remember that that video where the kid the bigger kid was on the bike or no No, no, no, no, there's a bigger kid and a skinnier lice can kid and He was like pushing all the bike and it was about to fight and the lice can kid gets his bike and the heavy set kid No, it was just it was just it was just a random video that started circulating and he had to and he's and there's these little kids

1:03They're cousin. He's like man, don't even know how to cook a sale. What's he burning sale? You know what I'm up? My man made a whole movie Using those exact kids with AI Our money roll the clip man. I'm telling you it's always something with this dude Boy talk big when everybody around then when it's time to actually handle business suddenly he got every excuse in the world I'm tired of that man. Well, first of all, what are you trying to do man? I'm trying to get some money All we got to do is stand out on the corner. It's like we play for a basketball team and get donations. That's how everybody else eat It was But that's the type of concepts because I watched the whole thing and it felt like I was just watching a movie But it was him like educating the kids what I had to go get to the money It was it was unique and it was Innovative But there's so many people that's just doing like they'll follow the trend that people are doing Yeah, and I think maybe the early adopters that the people is following the trend it works

2:05Miley, but then there's gonna be a wave of people doing the AI stuff and it just doesn't There's gonna be a wave of people who are doing you mean the copy and paste of the Experts who are doing it and that's when it's water down and that's when it's water down so that said our experts rising to the top because of AI or Are they crawling to the top again because of AI? I think people get tired of AI not not the whole thing. I don't think AI is like going out It's only going to get more adopted, but I do believe people have a It's like is that real or not? But you know what maybe it doesn't because people May start getting used to and that just be the form of entertainment It'll be the form of it. So how

3:06To your point about people just getting used to that type of entertainment. Let's think about cartoons Yeah, people have watched cartoons which has been like Some type of we didn't call it AI, but it's animation, right? Which they can make AI look like animation and I know that there are movies for grown people that are animated So could we just use that part of our brain to process and say you know what? Well, this kind of feels real. I see people who are making skits with Druski. Yeah. Yeah That's what I was thinking like I saw somebody Thinking somebody for making their video of him and Druski So I saw one person doing it and I thought oh wow they must have this really cool relationship where they're put in some type of Plan together where they're gonna leverage AI and Financial industry space, but then I saw like in our thread our community that our group that we have on Instagram

4:06I saw somebody else literally just yesterday saying hey, I want to shout out such and such for making my videos with Druski And this was a completely different person. So I'm like, oh well the first person that I saw must be doing the same thing and Then I started to think Can you be sued for that? If I was Druski I would be mildly upset Like you're using my likeness for your own Brand building Yeah, I would imagine he could take some action, but I mean what's happened legal action you're gonna take So to that point you know I reached out to an attorney a couple of months ago because my voice is all over The internet They have started out my voice or sure and someone a few months back sent me two of the AI platforms She created a video and she said I selected black female voice and she said when I heard it It's you so I wanted to come to you before I post this video to make sure you like the video of me using your voice

5:14I said I love your video the video is great, but where'd you get my voice from because I did not authorize this and she sent me the platforms is something that has to be wildly popular I don't remember is in the conversation and I screenshot that and sent it to an attorney and The attorney told me that we could proceed with a case, right? But it's very difficult to prove that my voice is my voice because people can have similar voices Now I believe that I have a very distinct voice So much so that I have way more than a thousand people who have told me Donnie this is your voice So there has to be some distinction there you can't use Beyonce's legs and an advertisement and not get sued can be on say Prove that her legs are her legs. There are no identifying marks, but can she say those are my legs and prove it Can I say that that's my voice? So there's an attorney Justin Miller shout out to Justin Miller who I saw I

6:19Saw somebody collaborated with him in a post About his likeness being used and he said got my attorney Justin Miller on it about my likeness being used And it was through some kind of like AI and so I commented on it and I said hold up I'm entering the chat here because my voice has been been being used now for like over a year Maybe two years that I can remember Like a lot like it's all over the internet and I said but an attorney told me that I don't really have a strong case And he said no they got to pay you for that. So I need to sit down and have a consultation With Justin to see how how could I even be compensated for that? What do I need to prove like the thousands of videos that I have on the internet? Yeah, but who are you suing? I would imagine that because it's programmed in a couple of AI platforms. I'm suing the AI platform That's who could I get Brad?

7:20Which one though? I have to go they're not like chat GPT and clogged. They're something else. I don't know It's whoever's you know letting you do these videos. It's one of those. Yeah, I Mean I think it's it's quite a fight I think it's quite a fight that's what the first attorney said and plus It's going to be an expensive fight for maybe no real resolve That's what the first attorney said Justin Miller is really good though. He's a part of that team steward say Simmons got a hope I didn't steward Miller They represent so many of the They they have so many divisions personal injury. They handle so many civil rights cases They've taken on some of the most popular cases and one and gotten major settlements So I kind of like what's up Justin? What Justin? The question is what's the retainer?

8:20Because they got to put a lot of man hours into finding Because it could be AI Generating the voice or did the company pick your voice and say oh don't anyway. She has the perfect voice Let me put it in here or is it being synthesized some way I Don't have enough people uploaded Something like content or something like there are I've learned that people will take your courses and your videos and upload your stuff to Check to train their chat D.P.T Right, so is that happening to where it's like oh, we've got thousands of pieces of content on the internet I do give really good information and maybe people there's maybe enough people Upload it some content like where the AI platform get my voice. These are probably people somewhere over in Some parts of China. Yeah, places like where would they just get my voice? Yeah, I think I think it's a fight

9:23It's gonna be a very very difficult fight because so let's say for instance you generate some sort of AI video right you do the AI video in a person in the video Has a strong resemblance to a real person Yes, who do you sue? Who do you sue? So if I generate the video Mm-hmm and I upload a photo and say make a video in this likeness I would imagine that I can be sued and maybe there's something where the Platform can be sued because they didn't verify or whatever. I don't know But I would imagine that first I am the one who has given the instruction to plagiarize would it be any different than me taking a book And assigning it to my VA and saying write a book in this likeness And they copy it and it's very similar copy the same thing they copy it to the point where there's there's a claim a copyright claim

10:26This is easily easily plagiarism Is it any different? Yeah, that's a lot different because that's because that's an intellectual property. That's my thought process is my face not intellectual property No, it's not It's not an intellectual property. Well, it's not intellectual property But it's not is it not my asset my likeness that belongs to do I not have a claim on my own face my own voice my own fingers my own toes Here's a here's a couple points one it could sound really similar But when you compare them and whatever they put it through it might be slightly different, which means it's not the same thing or I see something that's AI that is my face, but it's not 100% my face because I've seen people in real life that look like me And I can't I can't sue that person so is the AI me or is the AI the person that looks like I saw this picture Of the rock and this guy I thought the guy was the rock

11:30And the rock was sitting down the guy standing up He looked just like the I'm talking about I was looking like on was that is that yeah, I did it looked the same Yeah, I mean that's the apple ganger which one is which yeah and if I didn't make any money off of it You're gonna sue me for what? Leslie chat act as an attorney With more than 20 years experience The attorney that was specialized in intellectual property using a person's likeness I have a situation where my voice has obviously been programmed in a couple of A-I platforms and being offered as black female voice So there are literally thousands of videos on the internet right now where creators are creating their content But using my voice in these AI platforms Do I have a case to sue? For the use of my voice and if so who would I sue?

12:33I Thinking it's gonna come up with an answer here and we're on a figure now. It's trying okay Let's see it says Yes, potentially That word potential that whole potentially thing The fact pattern oh it's ready you may have a real case depending on what the platform What the platforms actually did to create that voice model I'm not your attorney and this isn't legal advice, but if I were evaluating this as an IP Right of publicity lawyer. I would treat it as a potential voice misappropriation right of publicity case first Not primarily a copyright case The biggest distinction is well chat. I was just saying act like an attorney who works in that area Um if the AI company merely created a generic black female voice that happens to resemble you that's a harder case

13:35But if they trained on your recordings deliberately cloned your voice or created a voice that is recognisably and identifiably Yours without permission your position gets substantially stronger Courts have recognized for decades that a distinctive voice can be part of a person's protectable identity and Mittler versus for the ninth circuit held that deliberately imitating bet millers bet mittlers Distinctive voice to sell a product could constitute Misappropriation even though the defendant's had not literally used her recording the court famously recognized that a voice can be as personal and distinctive As a face because you're in Georgia. I would investigate Georgia's rights. Okay, hold on So what if I've now had at least a thousand people DM me on the internet from followers to people who don't follow me One thought it happens every day. I can pull up DMs right now Bow. Mm-hmm. What if I've had at least a thousand people send me something that says hey isn't this your voice

14:37like Legitimately at least a thousand really almost every day I get a message from somebody that I see no joy. Hey, isn't this your voice Okay, that makes your fact pattern meaningfully stronger a thousand unsolicited DMs from both followers and non-file We're saying some version of isn't this your voice goes directly to one of the most important factual questions in a voice misappropriation case is this voice identifiable as you and that matters a lot one more thing and weights versus free. O.A. Mm-hmm. The court specifically discussed the Distinctiveness of Tom, Wates voice and evidence of actual confusion about whether he was the person performing in the commercial The ninth circuit held that false endorsement claims can be based on unauthorized imitation of a distinctive voice when ordinary consumers could be confused About whether the person endorsed or participated in the product my DMs could be powerful evidence is what it says Here's why I think it's um is challenging because most of the people that are using it

15:42aren't using it to sell a product specifically for your voice based on your brand if you're if you're Jay Z and This thing is going around and it's Jay Z's voice. I think it's a even stronger case because There's a International like there's a brand that's super recognizable right and That platform is trying to use this celebrities endorsement Which is the same thing as I guess the drew ski thing and less people are creating it themselves. That's why it's just so it's so weird Because most of the people using it aren't using it to sell something that's why that's one of my questions My voice but what I'm saying coaching What I'm saying is my but they're not trying to say I'm Donnie Wiggins. No, no, no They're not doing that and even like in the Frito la case they weren't saying that they were Tom weights They just use a voice that sounds like Tom's in the bed Miller case. They use a voice that sounds like her

16:44They weren't trying to Sell it as her it was a different person may may have been though maybe but Maybe they're also using my boy who knows I don't know that's the question. That's my question Who do you sue? Who do you go after? Uncovering who to go after well, I wouldn't even want to go after the creator because I sincerely don't believe they Most of these people don't even know who I am. Yeah, I don't believe that anybody is like oh, let me use Donnie's voice My voice is good. It's you need a great voice and authoritative voice for sure But I don't think the creator is attempting to do that. I think the platform would have they're only selecting from The subscription that they've been offered. Yeah, like this is a selection. It's like going to Canva And using a photo that canvass is a stock photo that's included in your subscription But then an artist comes and says no, that's my photo. They rip me off. Who do they sue?

17:45Well, we know that in a in a very lawsuit friendly society Both people will probably get sued the user and the offer of the of the service or of the picture Who would win who would who would have a case who knows who you'd have a case against? I'm not sure, but you can sue Whoever you want and I'm no attorney. I'm just Based on experience of like just being 41 years old. I And I don't know if this is true or not But I think so the truth of the matter is we're here to shoot an ad and we can talk About how we've made multiple seven figures we have we can talk all about how we've helped other people make multiple So we can talk about how we can get thousands of people in a room to talk about entrepreneurship We can talk about how we create viral moments all the time We could do all those things if we were sitting here to create an ad in the regular format But the truth of the matter is we just want to invite you into our circle Why wouldn't you want to be in a circle of people with proven success and other people that in this circle

18:49That can really help elevate your games not always about the coaches It's about the community, but we have them both It's up next level. So here's the thing. We have an opportunity that we're extending to you right now We're inviting you into our circle because I know you're tired of complaining that you don't have anybody to talk to I know you were tired of complaining about being the smartest person in your room And I know you're really sick of not having anybody to bounce ideas off of we can fix that Fix it We can fix it you can't fix it on your own stop coaching you you need a coach that can coach you to see how you're playing on the field So we're going to invite you to stop delay Stop procrastinating and be a part of a community that cares about you and can get you to that next level Okay, you delay long enough and make a comment below if you are a procrastinator Historically, but today you're about to take action click the link right now join Donnie and I I don't feel so so circle I

19:50In some cases you would also have to prove That This is done significant damage to your brand too, right? Like even when someone makes up a false narrative or something like that Somebody could say something bad to you But if it doesn't uh or say something bad about you and it could not be true But I think you have to prove that there has been some sort of damage to your brand that what is like four five shots of dating aim is it's like four or five things That have to be covered even when somebody let's say for instance I come on here and I start talking bad about you You can't necessarily you can send me a season to says but it won't mean anything unless what I'm saying Touches like all four or five areas one you have to prove significant loss or something like that or then you got to prove something to your brand and then you got to prove that it's Unequivably true and then you got to prove that they intentionally meant to mean you harm

20:52It's like four or five different areas. So it's like So as a media personality I think that's a no-brainer That if it is my voice and because I am a speaker I am a coach. I use my voice Internet globally. I know I think if those things were true. I could easily prove how it would be damaging But is it is it a case in the first place is the question and then if it is a case I can easily prove how know the use of my voice on these strange opinions that are not mine could be damaging to my brand Imagine a person who's blind Hearing this content and they think it's the person Donnie Wiggins that they've been following the whole time and then this person says Something outlandish Completely in opposition to the things that I teach in practice Who's to say that that person doesn't associate it with me and now certainly they no longer want to do business with me But what asked the point it could cause damage. Yeah, and I think I think again, y'all

21:56I don't I don't know to be true You have to prove that it did cause Damage or cause some sort of loss to your brand or could cause no no no it did From my understanding. I don't know that you have to prove that it did already like if you catch it before it has the ability to I think that's the whole point of like a system to say and hey stop Listen Ashman or as you already know what it is when you're trying to grow a business there are a million things fighting for your attention Bill's coming from every direction somebody needs an approval of vendor needs information I mean something needs to get paid always right and the problem is if you spend all day caught up in this little Stuff you don't have enough time to focus on the stuff that actually grows the business and that's where into it quick books bill pay comes in I quick books bill pay brings your bills your vendors your payments and your 10.9s together in one organized quick books dashboard All right, so is that I'm trying to figure out what's due

22:59Who needs approval to what and how everything is affecting your cash flow you can see it all in one place and I like this part Your vendors can securely add their own payment details, which is clutch So you don't have to keep chasing people down trying to get their information. You could still control How and when the money goes out that means less time dealing with paperwork and more time focusing on growing the business quick books bill pay Can even help reduce manual bill entry work by half By half y'all while giving you real time business insights to help you make more informed decisions And that's the whole point as an entrepreneur your time needs to be spent moving the business forward and not getting stuck doing busy work quick books bill pay helps you take your business where it needs to go Learn more at quickbooks.com slash bill pay again. That's quickbooks.com slash bill pay terms applied money movement services are provided by Into it payments in licensed as a money transmitter by the New York State Department of Financial Services

24:06Listen one of the biggest reasons people never start the businesses because they make starting the business way too complicated You got one platform for the website another one for inventory something else for checkout And before you make your first dollar you're already overwhelmed That's why I like what Shopify is built Shopify gives you the tools to start right your business All in one place their templates and AI tools Can help you get a professional looking site up and running fast and you don't have to know how to code if you get stuck Shopify has an AI assistant called sidekick that can help you build troubleshoot and keep moving plus Shopify checkout makes it easy for customers to actually complete their purchase and returning customers can check out in a single click Shopify powers millions of businesses around the world For major brands all the way down to somebody starting to get their first business going All right, so if you've been sitting on the business idea waiting for the perfect time stop waiting

25:07And let's just start if you're ready to hear that Of your first sale head over to Shopify.com forward slash Social to start your free trial today. That's right start your free trial at Shopify.com slash Social again that Shopify.com slash social This before I have to sue you But let me let me let me ask you out real quick Because I and I just remember I was talking to Amy and she was like uh She's been in these situations. Obviously just internet this person is talking bad in attacking this person's brand You can send them a cease to disease You could sue them but for you to win the case. It's like a couple different areas the whole Tasha Kay and Cardi B thing Cardi proved that it damaged her brand. So let me let me ask real quick Hey chat um If someone's talking bad about me or someone's saying something on the internet

26:12Um, what are the areas that have to prove for me to have a strong case To sue someone for brand Rebutation damage She's like it's just be so difficult some talk like and this is I just remember this conversation It'd be so difficult and not worth it to go after people because essentially we're not gonna win If it didn't significantly cause some sort of damage um Um If you're talking about someone publicly damaging your name or business the strongest case usually come down So a few specific proof buckets what they said whether it was false who hurt it how reckless they were and what it calls you How friends are on Georgia law um Yeah, so Yes, and Georgia brand reputation damage usually isn't its own stand on lawsuit the claims are more commonly defamation libel slender and sometimes a Tortoise interference with business relationships

27:14Uh, so these are the oh yes, I think it's five areas. They made a factual statement about you um What you want to prove you'll to prove So if that you can't show my guess if they made a factual statement about you Well, no, they made a factual statement about you the statement was false They published it to other people They were legally at fault it damaged you Laws clients cancelled speaking engagement sponsors pull out Refund requests lower sales laws partnerships reduced business valuation or people specifically telling you they stop doing business because of the accusation So I think it has to like you it have to prove because think about all the Both the blogs and headlines and tabloids and talk about celebrities It They all should be sued But it's just hard for them to prove

28:15What actually happened as a result of that um That is applicable to disparaging comments But now that I'm thinking about it farther if Usually for these platforms in order to access the more premium features you have to have a subscription So then if it is my voice They are using my voice for commerce and that is a clear Give me where's my cut What's wrong But then we have to identify if this is actually your voice hey listen. I need an attorney um Take the case to take the case okay, and we'll talk about it on social proof I need an attorney who knows how to handle stuff like this and Know how to track down all the platforms that's potentially using my voice. How do we find out like how do we get this information? Uh, I guess the easiest thing to do would be to ask the creators I get a video almost every day

29:16But that's how I found the first two platforms was the ask the young lady Where'd you get where'd you make this video at and just start from there? I need somebody who is extremely resourceful extremely knowledgeable and extremely Eager to help me get to the bottom of it. I'm in Georgia. Are you ready to go to war for it? What do you think? Listen if you're going to war I got you back if they're using my voice for commerce Mm-hmm. I'm ready to go to war. Let's go to war. Let's we reading Oh, you got your army for tees. The choice you're going on? Oh, it's just say ain't no my plan Hey, I is wild man ain't no wild but I mean There has to be and you know what? I was about to say that there has to be some kind of protocol already in place For them to anticipate using somebody's likeness whether it's their face their body

30:17Their works or their voice. They're all there has to be protocol But what if what if the protocol is them assuming that they think that we think that there's protocol and protection in place And nobody's going to sue us. You know, there are some companies that would rather take the lawsuit Because the damages that they have to pay you are so much less than what they stand to gain By doing whatever the offense is. Yeah, well our company if they got the money, those will bleed you out. They'll bleed you out They'll bleed you out Sure, no problem. Sue me. Sue me do it. I've got the money. I have the attorneys. Mm-hmm. You'll run out you'll run out of fight before I do Mm-hmm Well If you have some solutions, please put it in the comments Even back to your original question man like What do we make of the the social media AI Influencer wave

31:17content wave Is it high level elite creativity? Mm-hmm or is it cheapening experts? I think maybe how you use it How you use it okay, so So the video that uh been x-made he's really just giving them game on how to Get out the streets and make money as young entrepreneurs, which was really entertaining and really dope and From what I know about been that's the game he'll give him real life because he's been in entrepreneur for a very long time He understands it. Mm-hmm Now I think people that are creating an identity Specifically to try to show that you are maybe better Than you are I think that's when people come with problems. I suppose

32:18Say that one more time when you're positioning like you're better like you're saying um I'm an expert in this area Because AI is making you an expert It's going to be really difficult to stand on that long term because It's the bit it's the AI and helps you with this information not in real time So we can make some AI versions of married marriage counselor or you know somebody is really going through Some real hard times and if you don't really understand people You're really building a business on sand But could that person just ask AI to help them understand people Well, AI is giving you answers, but it doesn't always give them right answer Devils advocate here always get you know most of the time gives wrong answers devil's advocate here Could AI give someone enough to build a substantial business?

33:18It's a gem of rebuilding your personal brand through information for building and A business as an expert in a space could AI give somebody enough information to do that. I don't think so Why not? Because there's too many variables and situations, but what if I'm really good at just explaining the variables and the situations um Best of luck. I don't I don't know. I don't know if you okay Is there like you're calling like a hotline and you asked a question and they're on AI and they get the answer Can that happen yes and do some people like I mean do some people need the person telling them or that any I've hasn't really Bad people give me good information and I took that information and ran with it So I was on a call yesterday with an air conditioning

34:18Company right and the air the AC and one of my units has to be replaced And so I'm on this sales call I schedule a call the company had a book a calendar link and I said oh wow That's cool. This is what you know I think about the information space the education the coaching space having book of calls But you don't think about like needing an oven and calling calling the appliance company and GE has you know a book of calling So this uh, I was referred to an a condo building um, they want you to use similar Like products, right? So I'm referred to this hvac company and I have to schedule a call I do when I tell you I could tell that that was somebody's VA using AI even AI It was a human being Using AI to answer my questions because every question was Hmm great question. Give me a moment to think about that um

35:19And then come back with an answer and then it was wow That's a really insightful question If I'm thinking about it correctly or it would say something like well what I heard you say is And it did though what I heard you say is so many times I said They're repeating my question inside of their AI to get an answer Hmm Could somebody just do that in a phone consultation? My answer is yes. How long it lasts? Who knows? Can you not really play for the 49ers and get people to believe you play for the 49ers and give you money for a couple of years For a couple of years if someone said that to me. I'd like there's no way possible. Why? You can look at the roster Right now you can look at the roster. You can watch a game And say hey, where you just google the name? I don't see you. I don't see hey I don't I don't see you on the roster. Can you you could do anything you would do as a kid

36:20This was years ago when like really like personal coaching and Atlanta started growing Kid worked at Chick-fil-A So he got some mentorship from someone to create a high ticket offer And he closed a $20,000 offer for him to coach them The kid worked at Chick-fil-A That's like the San Francisco 49ers guy whose financial investor was like some kid who was posing as an Investment bank manager or something like that. That's like the 16 year old kid who was pretending to be a dentist He actually saw patients first of all where I remember that too Where was as I think about that? I don't know if anybody thought about that question Where was this 16 year old seeing patients or this 18 year old nonetheless? Where was he seeing patients at whose office?

37:24Mm-hmm Where was the patient pulling up to to go in and get their teeth cleaned? Anything weird can win anything weird hard to do a long term Yeah, I mean, you know Anything weird can win, but like that dentist like The 49ers player it could land you in jail Remember the doctor the doctor who was a I guess obgy in or something like that. We was like mating with his like it was They just say mating yeah, I mean I got Young lady River answer They they were He was I think they were performing um Uh Some type but either two side or something like that the guy in Africa where To solidify it or did I don't remember the exact situation, but to solidify it He was doing his thing as a part of the routine And they just was like all right. I guess if this is the process

38:29The coat on one camera you never start never in him never in my life Never in my life, but I guess if people can fool you face to face Especially people who have posed as high level individuals dentists Doctors cosmetic surgeons all the things I suppose that You can fool somebody Using AI especially if there is no Person to person or in person interaction I'm not I'm not to show you this I remember seeing the news article because they said of a I camera and like you can see the camera of him Doing that thing It was something around either they were the women were losing in the baby or they were trying to Something let me find this he was Non artificially

39:30inseminating them He I want to I want to get let me find specifically meant non artificially like he was Realistically inseminating them. He's telling them this is a part of the procedure Dr. Cecil B. Jacobson a fertility doctor in Virginia Jacobson secretly uses own To artificially disseminate fertility patients while telling them the SPRM came from anonymous donor You know they learn about that in school you may also be thinking of dr. Donald Klein the doctor feature Netflix our father He secretly numerous patients with his own stuff and father at least 94 children But he did not actually serve this isn't the one This is so they were taking the turkey best turkey based our method and doing it They weren't actually Engage in the adult activity

40:30I gotta find out who this was Cuz I these are weird cases, but I don't think this is the person I'm talking about Yeah, he's he's not the one. He's not the one. It was a guy in Africa There's like a famous guy in Africa ah My point is Anything can fly Anything can fly but to wrap this up I do believe that generic information is going to die And a lot of information that people are getting To use to leverage to build their business Is a compilation of generic information people who are actually experts have years of accumulated experience They have years of in the field experience. They know how to recognize patterns They know how to implement the things that they're talking about even if they are just a strategist They know what implementation looks like they have great discernment they can provide you context one of the things that I love to do is explain to my client

41:39Why a decision needs to be made this way why this is I can give you context I can give you Case studies right so much further um Then obvious answers that anybody can just google and I think that I think I think experts I think people will start to crave human interaction They'll start to crave information again, and they're going to be looking for real people That are posturing as real people giving real advice I don't think that that eliminates the use of AI I don't think it has to be a this or that scenario I think that experts will Have to adjust and start to figure out how they plan to use AI in their business and it may not be through um It may not be through creating skits or Visual content using AI it could be through some other means But I think that we're entering a space where the gap is closing and we have to figure out how do you want to

42:46stay? In the times it's just like every other major generational shift whether it was Communications going from letter to email or stamps going from the li get stamp to the scan stamp like people really made a fuss about those about their stamps Whether it was going from That I think I said letters to email or using the internet or googling instead of encyclopedias or social media instead of You know getting together in real life This is just the now generational shift that is occurring whether we like it or not. Yeah, so what do we do as real Experts in the field We're actually Authorities in this space for sure. Absolutely. Yeah guys name is dr. Justice Mulawd see and I'll let y'all look that up from a from Lim pop bow South Africa. Okay, yeah, so

43:47Question is is there some Yeah, I don't think I'm worried about like us being able to not build because it's not about Like we build stuff and there's a there's a track record of it. So Yo, what I think that was an racial man. I think I Actually have some empathy For new builders who genuinely build stuff. Yeah having to now compete with people Who are creating stuff on their computer on their phones like For you guys that actually do this you went to school for it you studied it you interned for free for it You've labored for hours learning the skill you are now in a position where you're competing with somebody who can Type a prompt into social meet into AI and say make me look like this expert Like I have empathy for you guys because we have the privilege of building

44:53In the last Blood sweat and tears era And in the truest Rost blood sweat and tears anybody can type a prompt and become an expert Anybody can type in a prompt and create content that positions them as an expert and And for you guys that have to compete in that space like I just realized what kind of struggle it is because every business owner Who's emerging today aren't Fossilie positioning themselves some of these people have Sincere skill sets that they've learned that they inherited or acquired from their parents from watching mentors like some people Actually have it and then some tighted it and I just literally have the epiphany like wow What it has to feel like being an emerging business owner in this space Best competing with so much in authenticity and in authenticity. There's a thing you Gotta use it. You need to use the tools to use it. You know, I mean just at the end of the day a lot of times the best marketer wins

45:57The back so my encouragement to those that are building is Adopted if you see people if someone's not an expert and they're using a tool and you are an expert What happens when you use the tool? Yeah, you should be able to win and I mean someone to get really really good at it There's a place in the market for you Uh-huh to be able to create that kind of stuff. So yeah, how do you expedite your results? How do you learn more information How do you have faster turn turn around times? How can you become more optimized and more efficient Utilizing AI not how can you become a A wishful thinking version of who you want to be not Faking it until you make it using AI, but how can you take what you sincerely know what you've sincerely done And optimize that using AI you're gonna have to do it. You're gonna have to do it Yeah, come on y'all lock in just a year for you lock in lock in let's go

47:01Bye. Oh, no, not yet We've got a community we have a community But you need to lock into Right now that yeah, first off you've been watching us for years And it's been a one-way communication where we talk to you through the screen and you listen But we would love to have some sort of engagement back and forth every week like let's actually have a conversation If you should try it for a month see what a community is about Come just Watch us for years. Okay. Now's the time to make the decision put it in the comment if you say okay Just put okay in the chat if okay Come in Circle dot com click the link click the link in the description and we will see you there on the inside Let's go Listen, I should know as you already know what it is when you're trying to grow a business there a million things fighting for your attention Bill's coming from every direction somebody needs an approval of internees information I mean something needs to get paid always right and the problem is if you spend all day caught up in this little stuff

48:08You don't have enough time to focus on the stuff that actually grows the business and that's where into it quick books bill pay comes in I quick books bill pay Bring your bills your vendors your payments and your 10.99s together in one organized quick books dashboard All right, so I'm trying to figure out what's due Who needs approval to what and how everything is affecting your cash flow you can see it all in one place and I like this part Your vendors can securely add their own payment details which is clutch So you don't have to keep chasing people down trying to get their information you can still control how and when the money goes out That means less time dealing with paperwork and more time focusing on growing the business quick books bill pay Can even help reduce manual bill entry work by half By half y'all while giving you real-time business insights to help you make more informed decisions And that's the whole point as an entrepreneur your time

49:10Need to be spent moving the business forward and not getting stuck doing busy work quick books bill pay helps you take your business Where it needs to go learn more at quickbooks.com slash bill pay again That's quickbooks.com slash bill pay terms apply money movement services are provided by into it payments ink Licensed as a money transmitter by the New York State Department of Financial Services Listen one of the biggest reasons people never start the businesses because they make starting the business way too complicated You got one platform for the website another one for inventory something else for checkout And before you make your first dollar You're already overwhelmed that's why I like what Shopify is bill Shopify gives you the tools to start and run your business All in one place their templates and AI tools Can help you get a professional looking site up and running fast and you don't have to know how to code If you get stuck Shopify has an AI assistant called sidekick that can help you build troubleshoot and keep moving plus

50:15Shopify checkout makes it easy for customers to actually complete their purchase And returning customers can check out in a single click Shopify powers millions of businesses around the world for major brands all the way down to somebody Starting to get their first business going all right So if you've been sitting on the business idea waiting for the perfect time stop waiting Let's just start if you're ready to hear that Of your first sale head over to Shopify.com forward slash Social to start your free trial today. That's right. Start your free trial at Shopify.com slash Social again, but Shopify.com slash social