A Values-Driven Firm and Culture with John Sensiba

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In 2008, John Sensiba became managing partner of what is now Sensiba, and promptly watched revenue fall from $18 million to $13 million. On Episode 265 of The Unique CPA, live from Bridging the Gap 2025, he tells Randy that it turned out to be the best thing that could have happened. His and his team's deliberate, sometimes painful commitment to values eventually transformed a regional firm into a near-$100 million practice. John also talks candidly about the moment in March 2020 when old fears resurfaced, why he eventually gave up his tax practice entirely to focus on leading, and what a six-years-out succession announcement actually does for an organization. He also makes a sharp case against time sheets, not as a billing philosophy argument, but as a values one.

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