Helping the World by Helping People, with Justine Lackey

Randy Crabtree sits down with Justine Lackey, founder of The Incubator, on Episode 282 of The Unique CPA. Justine originally built one of the earliest virtual bookkeeping firms out of necessity, long before "remote," or even anything besides QuickBooks Desktop, became standard practice. Their conversation moves from the mechanics of scaling and selling a firm to the grief that follows a successful exit, and the anxiety that lingers even when everything goes right. Justine breaks down her four-S framework – systems, service, sales, skills – and makes the case for choosing the "right size firm" instead of chasing growth for its own sake. Threaded through it all is a shared conviction that accounting's stress gets ignored far too often, and that the profession's future depends less on compliance work than on the relationships built along the way.

Get the full show notes and more resources at TheUniqueCPA.com