A/B Testing Ideas That Can Have a Big Impact
About this episode
A/B testing is an essential part of any mobile marketer's playbook, and becoming even more critical as teams push to release faster, quickly understand how features are resonating (or not) and optimize user's mobile experiences.
Taplytics has long been a dominating force in A/B testing, with customers such as GrubHub, HouseParty and Chick-fil-A.
Kate MacFarlane is the Customer Success Manager at Taplytics.
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SPONSORS
SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.
Learn more by visiting SocialPeta.com.
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