businessJul 19, 202132:02pending
94. The Committed Innovator: Amy Brooks of the NBA
About this episode
Read more >
Listen to the podcast (duration: 32:01) > The COVID-19 pandemic forced the National Basketball Association (NBA) to develop new ways to engage with fans. Amy Brooks is the NBA’s first chief innovation officer. She oversees innovation initiatives across four leagues—the NBA, the Women’s National Basketball Association (WNBA), the NBA G League (minor league), and the esports NBA 2K League—and has used the difficulties of the pandemic as an opportunity to experiment. In this episode of our Committed Innovator series, she shares with McKinsey’s innovation leader Erik Roth her organization’s numerous new projects that have spurred growth despite unprecedented constraints around live games.
Support the show: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance/
See www.mckinsey.com/privacy-policy for privacy information
Get every episode summarized
Each time Inside the Strategy Room publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Inside the Strategy Room
320. The digital twin: Reimagining non-financial risk management
Inside the Strategy Room
Sep 4, 202644:49pending
319. Why strategy needs mobilization, especially in this moment
Inside the Strategy Room
Aug 28, 202631:47pending
318. Inside the 2026 CFO Forum: How finance leaders are preparing for what's nex...
Inside the Strategy Room
Aug 25, 202617:38pending
317. Strategic re-underwriting in private equity
Inside the Strategy Room
Aug 21, 202651:00pending