862 - Coaching Behavior Change w/ Cody McBroom

Cody McBroom joins Doug Larson, Coach Travis Mash, and Dr. Mike Lane to break down what separates a list of exercises from real coaching. As a strength coach, online coaching business owner, and host of the Choose Hard podcast, Cody works with "advanced general population" clients who have tried to train and diet but still cannot connect the dots. The crew gets practical about why many people fail to progress: they are training too far from true effort, cutting ranges of motion short, or following a program without understanding how hard the work should feel. Cody explains how thoughtful exercise selection, rep ranges, video feedback, and clear progression can help online coaches create programs that are harder to misinterpret—and more likely to produce results.

The conversation then moves past macros and reps into the real challenge of coaching: behavior change. Cody shares his framework for helping clients build self-control, self-discipline, self-belief, and ultimately self-respect by tying health goals to their core values and creating evidence through small, kept promises. They unpack how to handle all-or-nothing thinking, why accountability has to lead to a specific action plan, and how coaches can ask better questions instead of settling for "I'll try harder." Whether you coach athletes, general-population clients, or yourself, this episode offers a sharper way to turn good intentions into lasting habits and sustainable results.