849: How to Presell Your Product

Today's guest is Ruben Dua who is the CEO of Dubb, the world's video communication platform for sales leaders. Based in Los Angeles, Ruben is the proud father of two, a drummer, and nature lover.

You will discover:
- How seeing his wife struggle with closing prospects helped him build the platform
- How he decided what features to build first
- How video can increase sales/customer feedback
- How he determined his pricing strategy
- How preselling the product helped its initial launch
- Creative ways that he's seen work with videos

Ruben Dua is the CEO at Dubb.

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