
#814: Retail Summer Strategy: Do This to GROW Your Boutique!
About this episode
Are you leaving money on the table during the summer slow season?
June and July are the most underrated months in retail — and the smartest boutique owners use them to set up a record-breaking fall.
Ashley Alderson and Sara Burks break down exactly how to spend the "J months" wisely. They discuss how to audit your business before back-to-school season arrives and where retailers should focus their time to maximize profitability in the second half of the year.
They also share an inside look at Summer School, including what attendees can expect, the key areas of business they'll be focusing on, and exciting changes coming to Retail Boot Camp that are designed to provide more strategy, support, and implementation than ever before.
You'll learn:
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Why "Maycember" burns you out and what to do the moment it's over
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How to audit your business at the halfway point of the year
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Why June and July are your last chance to prep before back to school and holiday season
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What's changing inside Retail Boot Camp — and why it's bigger than ever
👉 Summer School | June 2- 4 (10 am CST)
Join Ashley and Sara LIVE on Zoom for 3 days of deep dives into your customer, products, profitability, and marketing — with real screen-sharing, step-by-step examples, and actionable homework each day. Replays will be sent to everyone registered.
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Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
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