Five Minute Friday: Should You Open a Second Boutique Location? | (Part 1)
About this episode
Should you open a second location—or go all-in on online?
Before you expand, Sara Burks is here discuss four things every retailer needs to assess: your customer, your why, your time, and your passion. Too often, retailers expand because they overbought inventory, found an available building, or simply feel like they need to grow. But expansion without a plan can create bigger problems instead of bigger profits.
You'll learn:
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How to know if your customers actually want another location
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Why overbuying inventory is NOT a reason to expand
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The questions to ask before going online
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Why "less is more" can be a powerful growth strategy
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Ashley Alderson: Instagram
The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
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