
About this episode
🎙️ New Episode Alert — “52 Weeks of Hustle” featuring Jeff Scott, Assistant Athletic Director of Ticket Sales & Operations at Long Beach State
Jeff has spent nearly two decades building and leading the ticket sales and operations function at Long Beach State, overseeing everything from season tickets and donations to game day operations, NCAA Championships, and third-party events. His career is a great example of what can happen when you combine consistency, leadership, and a relentless focus on the fan experience.
🎟️ 3 Hustle Hot Topics from this episode:
🎟️ How to prioritize resources when managing ticket sales and operations across multiple sports
🎟️ Building a season ticket and donor base that can withstand NIL, conference realignment, revenue sharing, and industry disruption
🎟️ What really happens behind the scenes to deliver a seamless game day experience for every fan
One of my favorite themes from this conversation is that great ticketing isn't just about selling seats—it's about creating trust, consistency, and experiences that keep fans coming back year after year.
Excited for everyone to hear Jeff's story and perspective as we continue Season 7 of 52 Weeks of Hustle.
#52WeeksOfHustle #SportsBusiness #CollegeAthletics #LongBeachState #TicketSales #FanExperience #Leadership #CollegeSports #GameOperations #AthleticAdministration #SportsMarketing #Podcast
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