38. Marketing to a Chinese Audience w. Ophenia Liang

Whether marketing into mainland China or Chinese speakers in Australia, a different approach to digital is needed. In this pod, Ophenia Liang shares practical and insightful advice for marketing to a Chinese audience. From the different media platforms you need to be across, to audience segmentation and online behaviours. If you’re marketing to a Chinese audience in Australia or internationally, then this episode is a must-listen!

Guest:

Ophenia Liang is an entrepreneur with a focus in building cross-cultural businesses by realizing talents and resources around the world. Her area of expertise covers cross-cultural team management, strategic marketing planning, international media strategy planning. She has assisted key global brands to enter and grow in the Chinese market through her strategic planning and execution. She holds a public relations degree from Sun Yat-Sen University, a Masters in Marketing from Melbourne University and is an accredited translator with the National Authority of Translators and Interpreters. Ophenia is the winner of City of Sydney Business Award, Young Entrepreneur 2017; Winner of Australia China Alumni Award ( ICT & New Media), and a top 10 Agency Influencer on LinkedIn. You can follow her on LinkedIn [https://www.linkedin.com/in/ophenialiang/].

Find Us Online:

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ 

Smarter Marketer Website: https://www.smartermarketer.com.au/ 

Rocket Agency Website: https://rocketagency.com.au/ 

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Buy Smarter Marketer:

Hardcover: https://amzn.to/30O63kg 

Kindle: https://amzn.to/2ZqfCWm 

About the Podcast:

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.