116. What High-Performing Marketers Do Differently w. Neon Ambition's Jordan Slover

Rocket Agency's Co-Founder and podcast host, James Lawrence, sits down with US-based agency-owner Jordan Slover to explore the common traits they’ve seen across high-performing marketers and marketing teams, drawing on 50 years combined experience working with over 500 businesses in Australia, the UK and the USA.

Key Takeaways:

• Why clarity about what success looks like helps marketers stay focused
• Why chasing every new platform, tool or tactic can do more harm than good
• How a strong understanding of brand can improve long-term marketing performance
• Why staying close to customers is one of the most valuable things a marketer can do
• How genuinely considering the advice of specialists and building trust leads to stronger agency partnerships
• Why relentless curiosity and a genuine desire to learn are essential marketing traits
• How reading widely and staying across news and culture can make you a better marketer
• Why marketers shouldn’t rely on AI to assess strategies without applying context and critical thinking

Guest:

Jordan Slover began his digital marketing career at Google, working in New York and London before moving to Australia. He later returned to the United States and founded Neon Ambition, a lead generation and digital marketing agency that works primarily with professional services businesses. Neon Ambition has appeared on the Inc. 5000 list of America’s fastest-growing private companies for three consecutive years.

You can follow Jordan on LinkedIn.

Find Us Online:

• James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/
• Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast
• Rocket Agency Website: https://rocketagency.com.au/
• Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Buy Smarter Marketer:

• Hardcover: https://amzn.to/30O63kg
• Kindle: https://amzn.to/2ZqfCWm

About the Podcast:

This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.