#171 - Ethics in Mentorship and Coaching - Austin Stout

This week, I sat down with Austin Stout, who is a coach, business owner and bodybuilder with a deep understanding of functional health and the ability to teach to a wide variety of people.  His goal with each client is to maximize every area of their programming through science, anecdotal evidence, and practical experience. Control of lifestyle factors, such as stress management, that can improve overall results and quality of life, is also essential. The body and the mind are strongly interconnected, and ensuring that each body system works in unison is vital to success and long-term sustainability.

We discussed
0:38.52 - Ethics in the Mentorship and Education Space
3:16.93 - Past Experiences Impact Your Ability to Connect with New Clients
8:05.46 - People Want Connection More Than Ever
9:59.51 - Teaching Coaches How to Think vs. Teaching Protocols
12:46.71 - Why Education Uses Protocol-Based Models: Money and Ignorance
13:56.98 - Marketing's Short Clips Can't Communicate Nuance
16:25.26 - Business Courses Focus on Acquisition, Not Client Service
17:57.75 - Service and Retention as the Foundation of Business
24:12.44 - Your Content Determines Your Client Quality
26:16.50 - Core Values Guide Every Business Decision
32:44.54 - Learning from Sources Outside of Bodybuilding
36:10.06 - Young Coaches Being Afraid to Have Hard Conversations
43:26.63 - 50-75% of Coaching is Understanding People, Not Mechanisms
48:49.27 - AI Can't Account for Individual Context
50:27.26 - People Pay More for Things They Feel Connected To
55:08.34 - Never Outsource Your Client Communication

Find Austin:
austinst8 | Facebook | Linktree
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Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. 

If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. 

If you're interested in coaching from Paul and his team, please visit www.masterathletic.com 

Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance
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-🌟 Make More Money and Improve your Services as an Online Fitness Coach:
www.coachescorneru.com
💪 Use Training and Nutrition for Peak Performance:
www. masterathletic.com

Who am I and why should you listen to me?
Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.

RAISING THE BAR FOR ONLINE COACHING!