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businessDec 23, 202421:08pending

記者茶水間146.中國手搖飲市場一年倒掉近20萬間!超低價格戰拼出的50萬間手搖店撐不住了嗎?

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中國手搖飲市場面臨倒閉潮 !過去一年內,高達19.7萬家手搖奶茶店關閉,包含知名品牌加盟店、直營店及獨立小店均受波及。看似席捲全球的中國手搖品牌們背後究竟發生什麼事?

本集重點:

1.中國手搖飲產值超過新台幣6000億元!前十大品牌你聽過嗎?
2.同值性高、價格戰掀倒店潮!一杯不到台幣20元,怎麼賺錢?
3.連大品牌也倒,加盟主如何避免成被坑殺受災戶?

延伸閱讀》中國手搖飲市場崩壞!一年倒閉近20萬家:發生什麼事?為何賣珍奶變創業黑洞?
https://www.bnext.com.tw/article/81698/bubble-tea-china-crush-2024

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記者茶水間146.中國手搖飲市場一年倒掉近20萬間!超低價格戰拼出的50萬間手搖店撐不住了嗎?

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