About this episode
Reham Fagiri and Kalam Dennis are the founders of AptDeco, where you can buy and sell used furniture. They were in the YC Winter 2014 batch and you can find them at AptDeco.com.
The YC podcast is hosted by Craig Cannon.
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Topics
0:21 - What is AptDeco?
1:06 - Why did Reham and Kalam start it?
2:51 - Were they considering other ideas?
5:06 - How did they prepare to start AptDeco after business school/the corporate world?
6:21 - Getting over the fear of starting
9:21 - Communicating that they're starting something to friends and family
14:21 - Starting a startup after business school
17:21 - Helpful learnings from a more traditional business education
27:21 - Early models of AptDeco vs today
31:51 - AptDeco's customers
34:06 - Brands and customer acquisition
38:46 - Learning how to do delivery
42:06 - Deciding not to warehouse furniture
43:51 - Ideas that didn't work and some that worked on the second attempt
48:21 - Analytics
50:51 - Being a NYC company in YC
52:11 - How to make the most of YC
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