095: Jari of Varusteleka

Art and War goes to Finland! Well, kinda. This episode Jari, CEO of Varusteleka, Finnish military and outdoor gear, sits down with Nathan and Paige. The gang get into Jari’s origins growing up near the Russian border, joining the Finnish military and the country’s mandatory service for males, the details on bringing Varusteleka to the US with a stateside location, how American gun culture and social media influences the wider gear/gun industry abroad, Sauna Elves and other Finnish folklore and how it compares to the Disney-fied American offerings, the origin story of ‘Finnish Brutality’ and the unique and gonzo courses of fire participants go through, the gang talks being shot by simunition rounds and force on force training, balancing fitness and health with shooting prowess as both are equally important, the rough translation of Varusteleka in English and much more!

Links mentioned in this episode:

Check out our guests on IG here:

https://www.instagram.com/varusteleka/

https://www.instagram.com/jarilai/

https://www.varusteleka.com/en

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