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Sounds Profitable

Bryan Barletta

EN1082 episodes
technologybusiness

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assump...

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Episodes (1082)

YouTube's Podcast Ad Policy, B2B's Marketing Bloom, Publishers Mislabeled as MFA

Sounds Profitable

Oct 17, 20234:48pending

YouTube Passes Netflix w. Teens, Targeting Gen Alpha, Public Media's Future, & M...

Sounds Profitable

Oct 16, 20236:07pending

Canada's Podcasting Registration, Latino Podcast Listener Data, Reinforcing Down...

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Oct 13, 20237:38pending

Download Metric Integrity, Speaker's Outlier Algorithm, Airchecks in Podcasting,...

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Oct 12, 20234:29pending

Postal Match Issues, HGTV Stars Launch Podcast Network, Improving Hispanic Targe...

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Oct 11, 20234:07pending

Latino Listener Report, Canadian Podcast Registration, Spreaker's PodUptime, & M...

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Oct 10, 20234:36pending

Keyword Buying in Video, Authentic Hispanic Audio Campaigns, YouTube's Podcastin...

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Oct 6, 20238:09pending

Amazon Audio DSP Goes UK, Social Referrals Down for News ,Branded Podcast Study,...

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Oct 5, 20234:38pending

Spotify + Audiobooks, AdvertiseCast's CPM Increase, Veritonic Holiday Ad Study,...

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Oct 4, 20235:04pending

Why Branded Content Could Be Bigger Than You Think

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Oct 4, 20239:28pending

Podcasts in Classrooms, Gen Z Adults Embrace Audio, ADL Search Ad Investigation,...

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Oct 3, 20235:05pending

Dentsu's Keyword Buying, Spotify's CTV Play, Amazon Podcast Previews Go Global,...

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Oct 2, 20235:23pending

Spotify's AI Translator, New Apple Podcasts, SXSW x Podcasting, & More

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Sep 29, 20237:45pending

Brand Lift for Influencer ROI, International Podcast Day, Adlarge Partners w/ Ba...

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Sep 28, 20234:15pending

Audio Attention Outperforms, Sunsetting Google Podcasts, CTV Lifts Programmatic,...

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Sep 27, 20234:38pending

SXSW x Podcasting

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Sep 27, 20235:04pending

Apple's Apps to Podcasts, Streaming Spending Down 25%, Branded Narrative Has Mor...

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Sep 26, 20235:10pending

Spotify's Voice AI, Ads on Prime Video, Behind the Minimum Guarantee Numbers & M...

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Sep 25, 20234:54pending

Ad Spend Recovery, Audio Could Overtake TV Reach, FTC: Keep it Clear with Kids,...

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Sep 22, 20238:15pending

Audio Flu Shots, TV Industry Certifies Nielsen Competitors, Podcasting's 3 Eras,...

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Sep 21, 20234:33pending

FTC Defines Blurred Advertising, Spotify on Apple, Sony Downsizes Podcasting, &...

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Sep 20, 20235:05pending

I’m Not Exactly Sure What You Do

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Sep 20, 20237:28pending

Digital Ad Spend Recovering, Pivot to Pivot to Video, '24 to Break Political Ad...

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Sep 19, 20236:03pending

Audio Outgrows Adspend, Recapturing TV’s Reach with Podcasts, NASA en Español

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Sep 18, 20235:53pending

A Holistic Approach to Podcasting | Feed Drop

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Sep 15, 202354:47pending

Claritas Acquires ArtsAI, Audible's Into the Buffyverse, Google's Antitrust Case...

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Sep 15, 20237:58pending

Buffy's Podcast Stake, Inclusive Leadership Makes More, APAC Marketers on Measur...

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Sep 14, 20236:05pending

Podcasts Command Attention, Influencer Spend Increasing, the DoJ's Case Against...

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Sep 13, 20234:22pending

Ad-technical Difficulties

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Sep 13, 202312:07pending

Claritas Converts ArtsAI, The Delete Act, Importance Of Social Search, & More

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Sep 12, 20235:03pending

Influencer Spend Outpaces Social, Media Mix Problems, Business Owners Overindex...

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Sep 11, 20235:00pending

SXM’s Brand Safety Play, ABC Audio Picks Advertisecast, Luminary Adds Ads w/Acas...

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Sep 8, 20237:34pending

SXM Announces Brand Safety Tool, Podcast CPMs Hold Steadier Than Digital, & More

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Sep 7, 20236:01pending

Back to School Opportunities, Podcasts at 7% Share of Eare in Cars, & More

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Sep 6, 20235:41pending

Actually, We Love Ads

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Sep 6, 20237:26pending

New Research on Causes of Podcast Churn, Nielsen's Podcasting Today Report & Mor...

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Sep 5, 20234:40pending

Podcast Ad Spend Up 5% YoY, Branded Kids' Podcasts Prove Popular, & More

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Sep 1, 20239:27pending

Word-of-mouth Still Best Podcast Promotion Tool, Ad Spend Continues to Grow, & M...

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Aug 31, 20234:07pending

Podcasting's Top Spenders in July, CTV Buyers Want Program Data, & More

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Aug 30, 20234:08pending

The Podcast You Want To Make

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Aug 30, 20236:42pending

Time Spent With Podcasts Quadruples Since 2017, Dr. Seuss Coming to Wondery+, &...

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Aug 29, 20234:21pending

29% of US Households Cancel Video Streamers, New Nickelodeon Audio Drama, & More...

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Aug 28, 20234:06pending

Updates Coming for Apple and Spotify, Podcast Ad Consideration Up, & More

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Aug 25, 20237:39pending

Embracing YouTube Podcasting, CTV's Path Through Maturity, & More

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Aug 24, 20233:46pending

Updates to Spotify for Podcasters, PodcastOne to go public, & more

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Aug 23, 20233:23pending

Triton Digital Integrates YouTube, new Advertiser Perceptions study, & More

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Aug 22, 20233:18pending

Apple Partners with Linkfire, SXM partners with The Trade Desk, & More

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Aug 21, 20235:13pending

Acast Partners with Podscribe, Amazon's building an SSP, & More

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Aug 18, 20237:28pending

Acast Partners with Podscribe, How Former Spotify Exclusives Perform, & More

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Aug 17, 20233:36pending

Why Podcasters Should Embrace Ad Measurement, New Acast US Leadership, & More

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Aug 16, 20233:01pending
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